The hardest part of documenting your work?

The hardest part of documenting your work?

Being “that guy.”

The one with the camera out.

The one recording.

The one talking to their phone.

It’s uncomfortable.

It feels awkward.

And yes… people notice.

But here’s the reality:

Nobody is waking up thinking about you.

Your business.

Or how you can help them.

That’s on you.

Awareness doesn’t happen by accident.

It happens when you show your work.

I didn’t love it at first.

Still don’t sometimes.

But I’ve seen what happens when you stay consistent.

More conversations.

More opportunities.

More people who understand what you actually do.

The discomfort doesn’t go away.

You just get used to it.

So if you’re waiting to feel comfortable before you start…

You’re going to be waiting a long time.

Start anyway.