"This is Wayne from ___": the logo changes, your name doesn't—reputation, relationships and…

One of the biggest lessons I’ve learned: The most important part of this sentence isn’t what comes after it. 𝗜𝘁’𝘀 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴.

“This is Wayne from ______.”

I’ve filled that blank a lot of different ways:

- WEEI

- WAAF

- Impakt Marketing

- Miami Dolphins

- San Diego Padres

And now CUENTO Marketing (opens the CUENTO site in a new tab)

Those names change.

𝗬𝗼𝘂𝗿 𝗻𝗮𝗺𝗲 𝗱𝗼𝗲𝘀𝗻’𝘁.

After a few conversations recently with friends going through transitions, this hit home again.

When a job becomes part of your identity, walking away can feel like losing something.

But you’re not.

Because it was never the logo carrying the weight.

It was 𝘆𝗼𝘂.

Your 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻.

Your 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀.

Your 𝘄𝗼𝗿𝗸.

The brand might open the door.

But it’s your name that determines what happens next.

So if you’re in a transition… or thinking about one…

Stand tall at the beginning of that sentence.

Be proud of what you’ve built.

Because that part goes with you everywhere.