Skip to content
WAYNE PARTELLO

Topic

Leadership

People, culture, decision-making and the realities of leading organizations.

Latest

Observation

“Well you’re a CEO… you shouldn’t be that busy.”

“Well you’re a CEO… you shouldn’t be that busy.”

Observation

Being an agent of change creates friction.

Being an agent of change creates friction.

Observation

The worst time to start telling your story is the day you need help; doing great work…

I had coffee with a friend recently who lost his job.

Observation

This is not standard LinkedIn content.

This is not standard LinkedIn content.

Observation

“It’s so hard to say goodbye to yesterday or partners…”

“It’s so hard to say goodbye to yesterday or partners…”

Observation

New series: Business Lessons from Music.

New series: Business Lessons from Music.

Observation

Business Lessons from Music: not every partnership is forever; protect your reputation—it…

I’m experimenting more on TikTok — building a series called Business Lessons from Music.

Observation

USA Hockey is trending after that gold medal moment.

USA Hockey is trending after that gold medal moment.

Observation

Real talk (🚨long post alert 🚨)

Real talk (🚨long post alert 🚨)

Observation

The most expensive line item in business isn’t payroll.

The most expensive line item in business isn’t payroll.

Observation

The secret to winning in sports and business is alignment.

The secret to winning in sports and business is alignment.

Observation

Winning organizations don't accidentally evolve—they align; leadership commits to a vision…

Last year CUENTO Marketing worked with teams across 𝗠𝗟𝗕, 𝗡𝗙𝗟, 𝗡𝗛𝗟, 𝗡𝗕𝗔, 𝗠𝗟𝗦, 𝗡𝗖𝗔𝗔, and the 𝗚-𝗟𝗲𝗮𝗴𝘂𝗲. Here’s what we learned 👇

Observation

As the year turns, I find myself doing more advice calls with younger folks.

As the year turns, I find myself doing more advice calls with younger folks.

Observation

2016 was the 𝗺𝗼𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗶𝗻𝗴 𝘆𝗲𝗮𝗿 of my professional life.

2016 was the 𝗺𝗼𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗶𝗻𝗴 𝘆𝗲𝗮𝗿 of my professional life.

Observation

The phone rings.

The phone rings.

Observation

Top career advice: fight to be irreplaceable—but first decide who you actually want to be…

I do a lot of 𝗰𝗮𝗿𝗲𝗲𝗿 𝗮𝗱𝘃𝗶𝗰𝗲 calls, and the advice I give is usually pretty consistent. This is always at the 𝘁𝗼𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗹𝗶𝘀𝘁:

Observation

I once had a heated exchange where my loyalty was questioned because I quit my job.

I once had a heated exchange where my loyalty was questioned because I quit my job.

Observation

Most 𝗴𝗼𝗮𝗹𝘀 𝗳𝗮𝗶𝗹 because they only get reviewed once a year.

Most 𝗴𝗼𝗮𝗹𝘀 𝗳𝗮𝗶𝗹 because they only get reviewed once a year.

CUENTO Marketing meme graphic of Wayne with a shocked expression, captioned 'We Want You. Todos Somos Narradores' (We are all storytellers).

Observation

In today’s economy, it’s not enough to just do your job.

In today’s economy, it’s not enough to just do your job.

CUENTO Marketing meme graphic of Wayne with a shocked, excited expression, captioned 'We Did It.'

Observation

𝗛𝗼𝘄 𝘄𝗲𝗹𝗹 𝗱𝗼 𝘆𝗼𝘂 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝘄𝗶𝗻𝘀?

𝗛𝗼𝘄 𝘄𝗲𝗹𝗹 𝗱𝗼 𝘆𝗼𝘂 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝘄𝗶𝗻𝘀?

The CUENTO Marketing team posing together at a karaoke bar during their annual staff retreat.

Observation

Karaoke is the ultimate equalizer for building real connection at team retreats.

The biggest lessons I’ve learned from my mentors haven’t always been about business strategy—they’ve been about people.

Observation

Milestones and anniversaries have a way of forcing perspective, and today marks a big one

Milestones and anniversaries have a way of forcing perspective, and today marks a big one:

Wayne and his family posing on Main Street in front of Cinderella Castle at Walt Disney World, wearing masks and matching 'In My Favorite Place With My Favorite People' shirts, with the children's faces covered by decorative flower graphics.

Observation

Have you ever felt a physical reaction to removing something from your life?

Have you ever felt a physical reaction to removing something from your life?

Observation

“I’m going to have very clear boundaries with my job, because you have none!” – 𝗺𝘆…

“I’m going to have very clear boundaries with my job, because you have none!” – 𝗺𝘆 𝟭𝟱-𝘆𝗲𝗮𝗿-𝗼𝗹𝗱 𝗱𝗮𝘂𝗴𝗵𝘁𝗲𝗿