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WAYNE PARTELLO

Writing

Experienced By Wayne

Ideas, observations and lessons from the intersection of business, marketing, sports and experience.

Selfie of Wayne Partello wearing a CUENTO trucker hat and jacket in a hotel hallway, with bold text reading 'You Have to Give a 💩'

Observation

“More than teammates, you’re family.”

“More than teammates, you’re family.”

Observation

Sports teams could learn a lot from what Royal Caribbean International has created with…

Sports teams could learn a lot from what Royal Caribbean International has created with Icon of the Seas.

Observation

Sports teams could learn a lot from what Royal Caribbean International has created with…

Sports teams could learn a lot from what Royal Caribbean International has created with Icon of the Seas.

CUENTO's custom cartoon mascot character, wearing a CUENTO cap and floral shirt with gold chains, holding up a sign that reads 'CUENTO'

Observation

Transitioning from working for a team to consulting with teams has given me a whole new…

Transitioning from working for a team to consulting with teams has given me a whole new perspective.

Observation

Not everyone wants you to succeed.

Not everyone wants you to succeed.

CUENTO's 'What's Your CUENTO?' advertising billboard lit up in Times Square, New York City, with Wayne Partello wearing a CUENTO cap in the foreground

Observation

If I Can Make It Here… I’ll Make It Anywhere. 🗽

If I Can Make It Here… I’ll Make It Anywhere. 🗽

Observation

A Love Letter to Radio—And a Wake-Up Call for Any Business 🎙️📻

A Love Letter to Radio—And a Wake-Up Call for Any Business 🎙️📻

Observation

The superpower of being an operator can’t be underestimated. ⚡

The superpower of being an operator can’t be underestimated. ⚡

Observation

Anybody can sell a product, a house, a service. But what makes YOU different? 💡

Anybody can sell a product, a house, a service. But what makes YOU different? 💡

Wayne Partello smiling and holding up a CUENTO logo sign in the CUENTO office conference room, with a screen displaying 'CUENTO: Inspire, Grow, Win' in the background

Observation

As we onboard several new employees this quarter, we knew we had to be ready to tell our story.

As we onboard several new employees this quarter, we knew we had to be ready to tell our story.

Three broadcasters wearing headsets at a table branded 'The Finsiders' with backdrop banners reading 'The Finsiders: Your Guide to the Miami Dolphins'

Observation

The Finsiders, a multi-platform radio/stream/TV show in 2010, was ahead of its time and had…

Super Bowl week always brings back incredible memories—but one I’m most proud of is our presence on Radio Row way back in the day. 🎙️🏈

Playful close-up selfie of Wayne Partello wearing a dark beanie and jacket, making a skeptical expression

Observation

"I can’t imagine doing this without you!" = The Goal.

"I can’t imagine doing this without you!" = The Goal.

Observation

Growing a business on LinkedIn takes consistency: make writing a priority, use Canva, use…

The power and reach of LinkedIn is incredible—it’s been a cornerstone of our awareness strategy for CUENTO Marketing. But here’s the truth: it’s not automatic.

Wayne Partello selfie next to sticky notes reading 'Listen', 'More', 'Talk', 'Less' with a hand-drawn arrow connecting them

Observation

Listening beats talking: focus groups show customers want to share, being heard builds…

It’s me, hi, I’m a talker, it’s me… 🎤 But if there’s one thing I’ve learned, it’s this: listening is far more important than talking.

Wayne Partello selfie on a snowy city street wearing a beanie, with bold text overlay reading 'You've been so lucky!'

Observation

“With no college degree and no formal training, what propelled your career?” a young person…

“With no college degree and no formal training, what propelled your career?” a young person asked me.

Vintage photo of a young Wayne Partello walking on the field at a packed Miami Dolphins stadium alongside a colleague in a suit, with fans in Dolphins jerseys nearby

Observation

The hardest steps are the ones onto the plane; when opportunity knocks, you decide how to…

15 years ago, I was DJing in a basement bar before the Winter Classic at Fenway Park. Later that day, I secretly boarded a flight that would change my life forever. ✈️

Observation

Leadership is about setting standards—and holding people accountable, even when it’s…

Leadership is about setting standards—and holding people accountable, even when it’s unpopular. 💪

Observation

Us in August 2019 to Jamie & Gabe

Us in August 2019 to Jamie & Gabe:

Comic-style graphic over a cash background reading 'WHERE IS MY MONEY?!?!' and 'WTF?!' beside a photo of Wayne Partello in a CUENTO cap looking exasperated.

Observation

Clients who don't pay are a harsh, rarely discussed entrepreneurship reality.

Entrepreneurship comes with challenges you don’t always see coming, and one of the toughest? Clients who don’t pay. 💸

Observation

One of my favorite parts about telling your story is when others start telling it too. 🎤

One of my favorite parts about telling your story is when others start telling it too. 🎤

CUENTO-branded graphic reading 'We had to make the toughest decision' above a photo of Wayne Partello and Katie smiling and pointing up.

Observation

We’ve made the toughest decision since starting CUENTO Marketing

We’ve made the toughest decision since starting CUENTO Marketing:

Observation

Sometimes, the most important thing you can do as a leader is sit there, listen, and take…

Sometimes, the most important thing you can do as a leader is sit there, listen, and take the punch.

Four-panel photo collage from the Breeders' Cup at Del Mar: the Breeders' Cup logo over a view of the venue; Wayne and his wife smiling together at the racetrack in formal race-day attire; Wayne and a friend smiling together at a table; and a crowd with a horse and jockey on the track.

Observation

The difference between winning and losing often comes down to effort, attitude, and simply…

The difference between winning and losing often comes down to effort, attitude, and simply showing up. 💪

Meme graphic with Wayne's face composited onto a construction worker's body in front of a job site, arms crossed, beside the text 'Dreaming is fun. Executing is work.' and a 'Get to work' button.

Observation

Ideas are powerful, but they mean nothing without execution!

Ideas are powerful, but they mean nothing without execution!