Observation
You’re in possession of the brand, but at times it can feel like everyone’s trying to rip…
You’re in possession of the brand, but at times it can feel like everyone’s trying to rip it from your hands.
Writing
Experienced By Wayne
Ideas, observations and lessons from the intersection of business, marketing, sports and experience.
Observation
I don’t get angry often, but recently, one of my employees learned what will always set me off!
I don’t get angry often, but recently, one of my employees learned what will always set me off!
Observation
2023 taught me many valuable lessons, but none bigger than this…
2023 taught me many valuable lessons, but none bigger than this…
Observation
Advice for those starting their first job today: find your people. 💼👥
Advice for those starting their first job today: find your people. 💼👥
Observation
Contrary to popular belief, the secret to winning isn’t magic—it’s taking care of people. 🤝
Contrary to popular belief, the secret to winning isn’t magic—it’s taking care of people. 🤝
Observation
Growing pains: founders must learn to let go and trust the people they hire; they exceeded…
Change is never easy, and as someone who’s hired to help businesses change, I recently got a dose of my own medicine… and I needed it!
Observation
Don't trust outsiders' takes on people; sources have agendas and the strongest are often…
Here’s one of my favorite lessons from sports summed up in one picture, and it’s not what you’re thinking…
Observation
Taking his daughter to work taught the most important lesson: how to treat people.
“Bringing kids to work shows them that careers are more than just paychecks. They’re about purpose, relationships, and the pursuit of mastery.” -Adam Grant
Observation
Brand success starts with choosing a destination: "Who do we want to be when that moment…
The key to driving brand success is choosing a destination and knowing what you will represent when you get there.
Observation
A year ago, we were staring down the barrel of losing our top client, and I was terrified. 🫣
A year ago, we were staring down the barrel of losing our top client, and I was terrified. 🫣
Observation
"Can you come into my office? We need to chat about something..."
"Can you come into my office? We need to chat about something..."
1 / 4Observation
A few weeks ago Katie Jackson called me and said, “I have a crazy idea…”
A few weeks ago Katie Jackson called me and said, “I have a crazy idea…”
Observation
My advice to people that want to work in sports that you either…
My advice to people that want to work in sports that you either…
Observation
When something goes wrong, it can feel like the whole world is watching—but what if they…
When something goes wrong, it can feel like the whole world is watching—but what if they really were? 😬
Observation
"You don’t realize how good of a team you had and how great it was until you’re gone." - a…
"You don’t realize how good of a team you had and how great it was until you’re gone." - a former colleague
Observation
His favorite teacher wasn't officially a teacher; he taught the way Wayne needed to learn.
As we head back into another school years and on the heels of a quick visit back to Boston for me, I’m reminded of how special teachers are.
Observation
It's been busy! You're feeling it, but the goal is right in front of you. Don’t get…
It's been busy! You're feeling it, but the goal is right in front of you. Don’t get distracted now! 🚀
Observation
Resenting a brand consultant in 2016 taught him the power of fresh eyes, which inspired CUENTO.
“Hey Wayne, we’re bringing in a consultant to ensure we’re on the right path as a brand.” - my boss in December 2016
Observation
Stop crediting other people’s “luck” as the reason they are winning.
Stop crediting other people’s “luck” as the reason they are winning.
Observation
CUENTO Marketing is not financially backed by anyone other than the two people in this picture.
CUENTO Marketing is not financially backed by anyone other than the two people in this picture.
Observation
I saw this pic the other day and all I could think about was: Remember to be the pink dolphin!
I saw this pic the other day and all I could think about was: Remember to be the pink dolphin!
Observation
June 17, 2008 - That’s me on the floor after the Boston Celtics celebrated banner 17.
June 17, 2008 - That’s me on the floor after the Boston Celtics celebrated banner 17.
Observation
Your internal voice matters; he's trained himself to stay confident because "I'm all I got."
I had the opportunity to attend an event this week where we discussed an interesting topic:
Observation
Breakups can be hard… but they don’t need to be in business.
Breakups can be hard… but they don’t need to be in business.