Observation
The secret to winning in sports and business is alignment.
The secret to winning in sports and business is alignment.
Writing
Experienced By Wayne
Ideas, observations and lessons from the intersection of business, marketing, sports and experience.
Observation
Winning organizations don't accidentally evolve—they align; leadership commits to a vision…
Last year CUENTO Marketing worked with teams across 𝗠𝗟𝗕, 𝗡𝗙𝗟, 𝗡𝗛𝗟, 𝗡𝗕𝗔, 𝗠𝗟𝗦, 𝗡𝗖𝗔𝗔, and the 𝗚-𝗟𝗲𝗮𝗴𝘂𝗲. Here’s what we learned 👇
Observation
Selling cars because of a fun Instagram video.
Selling cars because of a fun Instagram video.
Observation
Hard Knocks. Drive to Survive. Savannah Bananas. Now, Heated Rivalry.
Hard Knocks. Drive to Survive. Savannah Bananas. Now, Heated Rivalry.
Observation
Hard Knocks. Drive to Survive. Savannah Bananas. Now, Heated Rivalry.
Hard Knocks. Drive to Survive. Savannah Bananas. Now, Heated Rivalry.
Observation
As the year turns, I find myself doing more advice calls with younger folks.
As the year turns, I find myself doing more advice calls with younger folks.
Observation
2016 was the 𝗺𝗼𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗶𝗻𝗴 𝘆𝗲𝗮𝗿 of my professional life.
2016 was the 𝗺𝗼𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗶𝗻𝗴 𝘆𝗲𝗮𝗿 of my professional life.
Observation
The phone rings.
The phone rings.
Observation
You need to build 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀.
You need to build 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀.
Observation
Top career advice: fight to be irreplaceable—but first decide who you actually want to be…
I do a lot of 𝗰𝗮𝗿𝗲𝗲𝗿 𝗮𝗱𝘃𝗶𝗰𝗲 calls, and the advice I give is usually pretty consistent. This is always at the 𝘁𝗼𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗹𝗶𝘀𝘁:
Observation
I started sharing on 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 in January of 2020 with zero strategy beyond one simple goal
I started sharing on 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 in January of 2020 with zero strategy beyond one simple goal:
Observation
I once had a heated exchange where my loyalty was questioned because I quit my job.
I once had a heated exchange where my loyalty was questioned because I quit my job.
Observation
MTV's quiet end: nostalgia won't save you; evolve or dissolve.
We’re starting 2026 with a quiet goodbye to something that mattered in my life: 𝘔𝘛𝘝.
Observation
Most 𝗴𝗼𝗮𝗹𝘀 𝗳𝗮𝗶𝗹 because they only get reviewed once a year.
Most 𝗴𝗼𝗮𝗹𝘀 𝗳𝗮𝗶𝗹 because they only get reviewed once a year.
Observation
𝗪𝗶𝗻𝗻𝗶𝗻𝗴 is out of our control.
𝗪𝗶𝗻𝗻𝗶𝗻𝗴 is out of our control.
Observation
In today’s economy, it’s not enough to just do your job.
In today’s economy, it’s not enough to just do your job.
Observation
𝗛𝗼𝘄 𝘄𝗲𝗹𝗹 𝗱𝗼 𝘆𝗼𝘂 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝘄𝗶𝗻𝘀?
𝗛𝗼𝘄 𝘄𝗲𝗹𝗹 𝗱𝗼 𝘆𝗼𝘂 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝘄𝗶𝗻𝘀?
Observation
Karaoke is the ultimate equalizer for building real connection at team retreats.
The biggest lessons I’ve learned from my mentors haven’t always been about business strategy—they’ve been about people.
Observation
Milestones and anniversaries have a way of forcing perspective, and today marks a big one
Milestones and anniversaries have a way of forcing perspective, and today marks a big one:
Observation
Have you ever felt a physical reaction to removing something from your life?
Have you ever felt a physical reaction to removing something from your life?
Observation
𝗔𝗴𝗲𝗻𝗰𝘆 = helps the marketing team.
𝗔𝗴𝗲𝗻𝗰𝘆 = helps the marketing team.
Observation
“I’m going to have very clear boundaries with my job, because you have none!” – 𝗺𝘆…
“I’m going to have very clear boundaries with my job, because you have none!” – 𝗺𝘆 𝟭𝟱-𝘆𝗲𝗮𝗿-𝗼𝗹𝗱 𝗱𝗮𝘂𝗴𝗵𝘁𝗲𝗿
Observation
A very honest moment: one of the biggest challenges at CUENTO Marketing is telling our own…
A very honest moment: one of the biggest challenges at CUENTO Marketing is telling our own story.
Observation
“Hey Wayne, what’s the hardest part of being a consultant instead of an executive?”
“Hey Wayne, what’s the hardest part of being a consultant instead of an executive?”