What’s your CUENTO?

What’s your CUENTO?

Katie Jackson and I are so pleased to publicly announce our new consultancy CUENTO Marketing (opens the CUENTO site in a new tab). The name CUENTO means story in Spanish and was chosen because of the relationship between “brand” and “story”. We believe that your brand is the story you would like attached to your business in the eyes of your consumers. In order to build your brand, it is crucial to define the story unique to your business and to unapologetically go after making that story a reality.

CUENTO works with brands to identify their story, then builds and executes the plan to deliver that story to the appropriate audiences. This approach is easily observed and understood in the world of sports, but CUENTO has already taken this same strategy to several other industries with similar successes.

There are so many who have been instrumental in helping us get to this point, to all of you we say THANK YOU! To everyone else we just have a simple question for you…

What’s your CUENTO?

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