Observation
Good Good Golf made a really bad bad creative decision. (See what I did there?!) 😂
Good Good Golf made a really bad bad creative decision. (See what I did there?!) 😂
Observation
Good Good needs to put the phones down. 📵
Good Good needs to put the phones down. 📵
At this point, the apology isn’t the story anymore. The question is what kind of company they want to be.
Do they evolve into a brand that can play with Callaway, the PGA Tour and other major corporate partners?
Or do they stop trying to fit into that world, double down on the audience that built them and unapologetically be Good Good?
Either path can work.
But pick one. Own it. And make every decision from here reinforce it.
Because right now, the worst place for the brand is somewhere in between.
#GoodGoodGolf #GolfBusiness #SportsBusiness #BrandStrategy #Marketing
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