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WAYNE PARTELLO

Topic

Content & Media

How audiences consume, creators distribute and brands compete for attention.

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Observation

Hard Knocks. Drive to Survive. Savannah Bananas. Now, Heated Rivalry.

Hard Knocks. Drive to Survive. Savannah Bananas. Now, Heated Rivalry.

Observation

Hard Knocks. Drive to Survive. Savannah Bananas. Now, Heated Rivalry.

Hard Knocks. Drive to Survive. Savannah Bananas. Now, Heated Rivalry.

Observation

You need to build 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀.

You need to build 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀.

Observation

I started sharing on 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 in January of 2020 with zero strategy beyond one simple goal

I started sharing on 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 in January of 2020 with zero strategy beyond one simple goal:

Wayne wearing a CUENTO cap and jacket, taking a selfie in Times Square at night, captioned 'How Do You Stay Top of Mind?'

Observation

As much as great people want to care… sometimes they just can't. 😅

As much as great people want to care… sometimes they just can't. 😅

Observation

A radio-thon he helped launch has raised millions for the Jimmy Fund; storytelling unites…

I looked up yesterday and saw this post from my former radio station in Boston… WOW! Over $5.3 million raised to fight cancer.

Observation

There are many challenges running your own business, but this is my toughest personal…

There are many challenges running your own business, but this is my toughest personal challenge… 😓

Wayne Partello and his wife toasting with cocktails, in a CUENTO graphic captioned 'Sundays Can Be More Than Brunch'

Observation

Don’t sleep on Sundays… there’s business to be done and impressions up for grabs! 🚀

Don’t sleep on Sundays… there’s business to be done and impressions up for grabs! 🚀

CUENTO graphic titled 'Tips for Content Creation' listing Write It Down, Reflect, Share It, with Wayne Partello's photo composited at the bottom

Observation

Let’s talk about content creation and why you should be doing it.

Let’s talk about content creation and why you should be doing it.

Observation

The superpower of being an operator can’t be underestimated. ⚡

The superpower of being an operator can’t be underestimated. ⚡

Three broadcasters wearing headsets at a table branded 'The Finsiders' with backdrop banners reading 'The Finsiders: Your Guide to the Miami Dolphins'

Observation

The Finsiders, a multi-platform radio/stream/TV show in 2010, was ahead of its time and had…

Super Bowl week always brings back incredible memories—but one I’m most proud of is our presence on Radio Row way back in the day. 🎙️🏈

Observation

Growing a business on LinkedIn takes consistency: make writing a priority, use Canva, use…

The power and reach of LinkedIn is incredible—it’s been a cornerstone of our awareness strategy for CUENTO Marketing. But here’s the truth: it’s not automatic.

Observation

One of my favorite parts about telling your story is when others start telling it too. 🎤

One of my favorite parts about telling your story is when others start telling it too. 🎤

Wayne, wearing a CUENTO cap and sunglasses, holding a gimbal camera rig on the football field at a stadium during an SDSU Athletics showcase.

Observation

One of my favorite things about starting CUENTO Marketing is being able to actually create…

One of my favorite things about starting CUENTO Marketing is being able to actually create again.

CUENTO-branded photo collage styled as scattered Polaroids: a Texas Rangers office interior, a videographer filming on a baseball field at night, and a Detroit Tigers dugout mural, each stamped with an MLB 2024 Opening Day logo.

Observation

Spring training content lessons: produce once, distribute many.

Opening weekend of Major League Baseball (MLB) is a great time to reflect on some of our big takeaways from Spring Training.

Wayne making an exaggerated shrugging expression in a casual selfie at home, gesturing with one hand.

Observation

“I appreciate your honesty and vulnerability on the things you share.”

“I appreciate your honesty and vulnerability on the things you share.”

Observation

PSA: Your creative request shapes what you get back. 🎨

PSA: Your creative request shapes what you get back. 🎨

A man in a floral shirt covers his face with both hands above text reading "I can't do this anymore!", over an aerial photo of a baseball stadium.

Observation

When inspiration dries up, get out of the office and observe design in the real world.

We've all been there, looking at the same logos and colors for many years, and the next spark of inspiration just isn't there...

Observation

"Is it wrong or do you just not like it?" Everyone thinks they're a marketer; set…

My friend and former Creative Director Brendan Nieto taught me my most valuable question to ask myself while managing creatives:

Observation

Let’s create a culture where creativity is encouraged and celebrated.

Let’s create a culture where creativity is encouraged and celebrated.

Observation

Social media platforms have removed traditional media gatekeepers, giving anyone access to…

Social media platforms have removed traditional media gatekeepers, giving anyone access to an audience.

Gold spiked crown prop beside Kings & Convicts K&C IPA beer cans and red snakeskin fabric.1 / 6

Observation

Leading creatives means accepting failure and vulnerability, trusting the team, and…

I love being surprised by our team going above and beyond to bring a brand story to life.

Observation

I believe in the jab, jab, jab, right hook theory from Gary Vaynerchuk.

I believe in the jab, jab, jab, right hook theory from Gary Vaynerchuk.

Observation

Nobody cares about what I do!! So why would I waste my time telling MY story?

Nobody cares about what I do!! So why would I waste my time telling MY story?