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WAYNE PARTELLO

Topic

Fan Experience

How the experience shapes what people feel, value, remember and do next.

Lead Idea

Observation

They Made Buying Beer Part of the Entertainment

We've talked before about sports teams getting creative with custom concession cups.

Supporting Content

Collage of stadium photos showing students, families, diehards, premium and casual fans, captioned "One stadium. Multiple products."

Observation

There Is No Such Thing as "The Fan"

AI-generated visualization (not a photograph) of PNC Park at night from above, with the headline "What's in it for the fan?" and an Alchemer 2026 Stadium Scorecard callout naming PNC Park No. 1.

Observation

What's In It for the Fan?

You can spend hundreds of millions of dollars improving a stadium and still miss what matters most to fans.

Latest

Four-photo collage from Wayne Partello's time with the San Diego Padres: sitting in the dugout during a game, the field at spring training, players on the field, and a selfie with Padres manager Buddy Black.

Observation

Innovation is only successful if all parties are willing to push limits and fail.

Innovation is only successful if all parties are willing to push limits and fail.

Wayne Partello takes an excited selfie in front of Epcot's Spaceship Earth at Disney World.

Observation

Disney lessons still used today: someone's first time through the gates, every detail…

20 years ago when I was attending the police academy in central Florida, I picked up a part-time job working at Disney’s Hollywood Studio. Now all of these years later I returned with my family on vacation. So many memories rushed through my head, but what resonated the most were the simple lessons that I still continue to use in my life today.

Observation

Entertainment in sports entertainment must become the centerpiece; Vegas Golden Knights use…

Putting more entertainment into sports entertainment is becoming more than a nice addition to the plan, it needs to become the centerpiece.

Article

Lesson learned as a Disney Cast Member

Lesson learned as a Disney Cast Member

Observation

Removing a Barrier

Not every fan experience improvement needs to be big, flashy or expensive.

Observation

The Boring Stadium Cup

NFL teams are turning concession containers into collectibles.