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The best sports organizations increasingly behave like media and entertainment companies.

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"The Game Isn't Enough Anymore" article cover graphic — a packed college football student section celebrating, with the headline overlaid.

Article

The Game Isn't Enough

What 47 college football programs tell us about the future of the live sports experience

Sebastian Maniscalco at a SiriusXM Comedy Radio microphone beside the text "Unpopular opinion: Evolve or dissolve. 537 fewer comedians receiving airplay."

Observation

Evolve or Dissolve

Unpopular opinion: Sebastian Maniscalco isn't responsible for protecting hundreds of other comedians' income.

Observation

They Made Buying Beer Part of the Entertainment

We've talked before about sports teams getting creative with custom concession cups.

Observation

Attention and Access Are Two Different Currencies

Attention and access are two different currencies.