Observation
A love letter to sales from a marketer… ❤️
A love letter to sales from a marketer… ❤️
Observation
Staring down the barrel of losing your biggest client—and realizing you can’t close a deal to replace them—is a gut punch like no other.

Staring down the barrel of losing your biggest client—and realizing you can’t close a deal to replace them—is a gut punch like no other.
Stress.
Fear.
Depression.
All of it hit me.
For a moment.
It was one of the scariest times in my career. No matter how hard I tried, I couldn’t see a way out.
I know people see the wins now—the incredible work, the growth, the new partners—and assume it’s all been up and to the right. But being the one responsible for driving revenue, maintaining relationships, and still delivering creative ideas when it feels like the walls are closing in? That’s not for everyone.
But it is for me.
That moment was years ago, and not only did we weather that storm—we closed new deals before that partner even left. And the following year, we didn’t just replace the lost revenue… we grew again.
That’s the grind.
That’s entrepreneurship.
And I wouldn’t trade it for anything.
#Entrepreneurship #Resilience #Leadership #CUENTO #Growth #SmallBusiness #LessonsLearned
Experienced By Wayne: The Newsletter
Ideas, observations and lessons from the intersection of business, marketing, sports and experience. Delivered to your inbox.
Observation
A love letter to sales from a marketer… ❤️
Observation
Spirit Airlines is 𝗴𝗼𝗻𝗲.
Observation
“Well you’re a CEO… you shouldn’t be that busy.”
Observation
This is not standard LinkedIn content.