You Don't Own Their Attention Anymore | Ride With Me

You don't own your audience's attention anymore. Not even after they buy the ticket. In this episode of Ride With Me, I'm talking about two trends I keep coming back to in sports, marketing and live experiences: Why teams are turning cups, concessions and collectibles into moments fans actually want to share, and why brands need to think differently about constantly re-earning attention. A fan walks away to grab a drink. They check their phone. They look at a fantasy score. The game slows down. Your campaign starts becoming wallpaper. Every one of those moments creates another competition for attention. The challenge isn't just getting someone's attention anymore. It's earning it again. And again. And again. Plus, I get into what I'm learning from building my own content engine and why I believe busy executives need to find ways to consistently create and share their expertise. Welcome to Ride With Me.