From the Olympics to CUENTO: Matt Coy on Building Better Fan Experiences

What does it take to create unforgettable moments for sports fans? On this episode of Ride With Me, Wayne Partello is joined by Matt Coy, Vice President of Experience at CUENTO (opens the CUENTO site in a new tab), for a drive through Altoona, Pennsylvania. Matt's career has taken him from producing game entertainment for professional sports teams to Madison Square Garden, World Cups and approximately seven or eight Olympic Games. We talk about what he's learned along the way, why game presentation has become a bigger business priority, and how teams can create memorable experiences regardless of the final score. We also explore the importance of communication between production teams and executive leadership, what makes a great consultant, and why sharing your professional knowledge can help the next generation. It's a conversation about sports, leadership, entertainment, and the people who make the moments happen.