Be a Student of the Game | Ayo Taylor-Dixon

Show Notes

In this episode of The Lessons from Sports Podcast, host and CEO of CUENTO Marketing, Wayne Partello talks with Ayo Taylor-Dixon of San Diego State University Athletics about building a career in college sports and sports marketing. From his start as a student-athlete and graduate assistant to leadership roles across multiple Division I programs, Ayo shares lessons on adaptability and navigating the evolving world of college athletics. Wayne and Ayo also discuss what it truly means to “be a student of the game,” the importance of learning every side of the business, from ticket sales and event operations to digital content and NIL storytelling, and why mastering the details separates good professionals from great ones in sports leadership. This episode is packed with lessons for anyone pursuing a career in college athletics, sports marketing, athletic administration, or brand strategy, including insights on career growth, mentorship, innovation, and building programs that scale in today’s rapidly evolving sports industry.